Abstract
The research on software startups has increased lately, focusing on describing how these companies’ unique context influences development practices. The next step for research is the creation of specific practices for these companies grounded in scientific results. An obstacle in this path is which dependent variable these novel practices should improve. A natural answer is these companies’ success. This position paper reviews the literature on new ventures and startups’ success to show that telling if a startup is successful or not is a complex issue. As a solution to this problem, this paper proposes a conceptual framework, suggesting that novel practices should improve success determinants or reduce inhibitors rather than focusing on the startups’ success. Three examples illustrate the framework’s use: hypotheses engineering, microservices, and BizDev. The identification of contributors and inhibitors for success of software startups could enrich the framework and indicate possible avenues for the creation of development practices specific tailored for these companies.