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Positive-Sum Impact of Multistakeholder Recommender Systems for Urban Tourism Promotion and User Utility
Conference proceeding   Open access   Peer reviewed

Positive-Sum Impact of Multistakeholder Recommender Systems for Urban Tourism Promotion and User Utility

Pavel Merinov and Francesco Ricci
RecSys '24: Proceedings of the 18th ACM Conference on Recommender Systems, pp.939-944
ACM Conference on Recommender Systems (Bari, 14/10/2024–18/10/2024)
2024
Handle:
https://hdl.handle.net/10863/52268

Abstract

When a multistakeholder recommender system (MRS) is designed to produce sustainable urban tourism promotion, two conflicting goals are of practical interest: (i) to cut down the number of visitors at popular sites and (ii) to satisfy tourists' preferences, often biased towards popular sites. By modelling the tourists' limited knowledge of the visited city --- an important but often overlooked detail --- we simulate interactions between tourists and an MRS that jointly optimises tourist's utility and promotes less popular sites. Experiments based on data logs collected in three tourist cities reveal that such an MRS can lift tourist's utility and at the same time reduce the number of visitors at popular sites, manifesting a so-called positive-sum impact. However, a delicate balance is crucial; under- or over-promotion of unpopular sites in the recommendation lists can be adverse to both destination and tourist's utility.
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url
https://dl.acm.org/doi/10.1145/3640457.3688173View

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