Abstract
The absence of systematic approaches for assessing and communicating the value of modeling in practice poses significant challenges, particularly in contexts involving multiple stakeholders. This paper addresses this gap by introducing the Modeling Value Canvas, a tool designed to help users qualitatively assess and articulate the value of modeling solutions. The Canvas supports decision-making regarding whether, what, and how to model; facilitates the justification of modeling-related choices; and enhances the planning and reflection of modeling processes and outcomes. These four application goals were examined across five case studies. The results demonstrate the Canvas’ usefulness in guiding modeling-related decisions and strengthening the articulation of modeling value across diverse organizational settings.