How to leverage early adopters to increase new product customer acceptance: Evidence from high-technology markets

Alfredo Vittorio De Massis; F Frattini; M Bianchi; U Sikimic

How to leverage early adopters to increase new product customer acceptance: Evidence from high-technology markets

Alfredo Vittorio De Massis, F Frattini, M Bianchi U Sikimic

Proceedings of the 5th European Conference on Management of Technology, EuroMOT 2011: Platforms and innovation - In search of efficiency and effectiveness, pp.88-116

5th European Conference on Management of Technology (EuroMOT 2011) (Tampere, 18/09/2011–20/09/2011)

2011

:

https://hdl.handle.net/10863/52653

: How to leverage early adopters to increase new product customer acceptance: Evidence from high-technology markets
: Alfredo Vittorio De Massis
F Frattini
M Bianchi
U Sikimic
: Proceedings of the 5th European Conference on Management of Technology, EuroMOT 2011: Platforms and innovation - In search of efficiency and effectiveness, pp.88-116
: 9789521526329
: 5th European Conference on Management of Technology (EuroMOT 2011) (Tampere, 18/09/2011–20/09/2011)
: European Conference on Management of Technology
Tampere, Finland
: 29
: 978-952-15-2632-9
(UNIBZ)23612914
991006786893901241
: n.a.
: Faculty of Economics and Management
: English
: Conference proceeding
: De Massis A, Frattini F, Bianchi M, Sikimic U

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