Does Country of Origin affect brand associations? The case of the Italian brands in China

Conference proceeding

Peer reviewed

Francesca Checchinato, Marta Disegna and Tiziano Vescovi

Proceedings of 2012 Global Marketing Conference, pp.1381-1386

2012 Global Marketing Conference (Seoul, 19/07/2012 - 22/07/2012)

2012

Handle:

https://hdl.handle.net/10863/17963

Files and links (1)

url

http://www.kamsconference.org/2012/View

Title: Does Country of Origin affect brand associations? The case of the Italian brands in China
Creators: Francesca Checchinato
Marta Disegna
Tiziano Vescovi
Publication Details: Proceedings of 2012 Global Marketing Conference, pp.1381-1386
Conference: 2012 Global Marketing Conference (Seoul, 19/07/2012 - 22/07/2012)
Publisher: GMC
Seoul
Identifiers: (UNIBZ)1361380
991006059372901241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Conference proceeding
Author Names String: Checchinato F, Disegna M, Vescovi T

16 Record Views