Dimensions and consequences of customer e-confusion in online buying behavior

Conference proceeding

Kurt Matzler, S Bidmon, R Faullant, M Fladnitzer and M Waiguny

4th European Marketing Trends Congress Proceeding

4th European Marketing Trends Congress (Paris, 21/01/2005 - 22/01/2005)

2005

Handle:

https://hdl.handle.net/10863/38761

Details

Title: Dimensions and consequences of customer e-confusion in online buying behavior
Creators: Kurt Matzler
S Bidmon
R Faullant
M Fladnitzer
M Waiguny
Publication Details: 4th European Marketing Trends Congress Proceeding
Conference: 4th European Marketing Trends Congress (Paris, 21/01/2005 - 22/01/2005)
Publisher: International Marketing Trends Conference
Identifiers: (UNIBZ)21137
991006715797501241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Conference proceeding
Author Names String: Matzler K, Bidmon S, Faullant R, Fladnitzer M, Waiguny M
Additional Description: description: Record is part of a bulk validation set

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