Abstract
Everyone benefits from buildings, towns and cities where living and working in a built environment that promotes health, productivity and civic care. Analysis of successful urban design case studies underlines how quality of urban life is influenced by good design. Design is a key process that affects the quality of the built environment - buildings, public spaces, landscape and infrastructure - and promotes urban renewal. Good design is not just about aesthetic improvement of built environment. It provides many of performance objectives: it is decisive for reduction of construction time and defects, improvement of sustainability and effectively satisfaction of human and societal needs. Therefore good design is crucial about life and social quality improvement and economic growth. The greatest opportunity for influencing the quality of design exists in the first phase of the design process. During the early stage of the architectural design process, architects usually use previous experiences and knowledge to define a simplified problem elaborated on few simple objectives in order to stimulate the conjecture of possible solutions. They do not define a full and explicit set of design objectives, but they search a way to limit the potential solutions. They constantly reformulate the design problem and the relative solution until all of the relevant issues of a specific design task are defined and the relative design satisfy them. Although experience is important, it is not often sufficient. Experience must be support by systematic approach to design. Axiomatic Design proposes to support the designer’s experience by providing logical and rational approach to design. This study reviews the design of a successful architecture by Axiomatic Design approach. It intends to analyse the decision-making process in the development of the design solution according to Axiomatic Design in order to evaluate its applicability as systematic framework in the architectural design for the improvement of design activity and solutions especially in the first phase of the process.