Abstract
The emergence of the metaverse has brought forth a new dimension of urbanization, where virtual cities can be created and inhabited by users from around the world. As these virtual cities become more advanced and complex, questions arise about the authenticity of these urban environments. This paper examines the concept of authenticity in the context of metaverse cities, exploring how it is constructed and negotiated. Through a critical analysis of virtual urban environments in the metaverse, this paper argues that the notion of authenticity is subjective and contingent, shaped by factors such as cultural background, personal experiences, and social norms. The paper also examines the implications of authenticity debates for the design and governance of virtual cities, as well as the broader implications for urban planning and development in the physical world. By questioning the concept of authenticity in metaverse cities, this paper contributes to a deeper understanding of the role of virtual environments in shaping our perceptions and experiences of urban spaces, moreover, questioning the tradition approach towards “authenticity” and the notion it is used in