Abstract
The relationships between the creation of value for both the environment and consumers have been insightfully investigated by the authors in previous studies. The results achieved in these studies have allowed the authors to deduce some design recommendations and represent the basis for further analyses of the perception of eco-designed products through quantitative data. In this paper, a sample of indications intended to support designers in developing sustainable and successful products was fine-tuned. These indications, embodied in eco-design guidelines, have been partially deducted from the evidence that emerged in previous works and partially inferred through a specific elaboration of data regarding the value perception of eco-design strategies. The guidelines have been evaluated by (eco-)design practitioners, whose evaluation shows the high perceived relevance of the guidelines.