Abstract
In the current scenario of digital transformation, understanding the interaction between the areas of business and software architecture is essential for delivering successful projects. This research aims to elucidate perceptions related to both domains, thus seeking a more efficient collaboration in the context of agile software development projects. Based on a qualitative research method, we conducted semi-structured interviews with product owners and software architects. The collected data were analyzed using Thematic Analysis to discover patterns and themes regarding the perceptions of the interviewed professionals. We found out that business areas often have a limited understanding of the technical complexities involved in software architecture, while software architects sometimes have no knowledge about business development plans. However, a continuous iteration process, supported by proper communication channels, could drive better project results. The study also revealed the potential for a proactive, integrated approach to architecture, focusing on continuous education and team alignment. Finally, bridging the knowledge gap and fostering collaboration between the two areas may lead to more efficient and effective software development processes. Future research perspectives could reveal strategies that would improve this collaboration or explore similar dynamics in different organizational contexts.