A study on OSS marketing and communication strategies

Vieri Del Bianco; Luigi Lavazza; Valentina Lenarduzzi; Sandro Morasca; Davide Taibi; Davide Tosi

doi:10.1007/978-3-642-33442-9_31

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A study on OSS marketing and communication strategies

Conference proceeding

Peer reviewed

A study on OSS marketing and communication strategies

Vieri Del Bianco, Luigi Lavazza, Valentina Lenarduzzi, Sandro Morasca, Davide Taibi and Davide Tosi

Open Source Systems: Long-Term Sustainability ; 8th IFIP WG 2.13 International Conference, OSS 2012, Hammamet, Tunisia, September 10-13, 2012. Proceedings, Vol.378, pp.338-343

IFIP Advances in Information and Communication Technology, 378

8th International Conference on Open Source Systems (OSS2012) (Hammamet, 10/09/2012 - 13/09/2012)

2012

DOI: https://doi.org/10.1007/978-3-642-33442-9_31

Handle:

https://hdl.handle.net/10863/33056

Abstract

The goal of every open source project is to gain as many satisfied users as possible. To this end, open source software producers should focus on both product development and communication. Currently, most open source projects are mainly concerned with developing code using the most appealing technologies and introducing fancy features. On the contrary, open source software producers seem to lack good communication strategies. In this paper we describe the communication strategies adopted by three successful companies that are active in open source software development. The goal of the paper is to provide some hints that could help other open source software producers identify communication strategies that are effective in promoting their products on the market. © 2012 IFIP International Federation for Information Processing.

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http://link.springer.com/chapter/10.1007%2F978-3-642-33442-9_31View

Details

Title: A study on OSS marketing and communication strategies
Creators: Vieri Del Bianco - University of Insubria
Luigi Lavazza - University of Insubria
Valentina Lenarduzzi - University of Insubria
Sandro Morasca - University of Insubria
Davide Taibi - University of Insubria
Davide Tosi - University of Insubria
Publication Details: Open Source Systems: Long-Term Sustainability ; 8th IFIP WG 2.13 International Conference, OSS 2012, Hammamet, Tunisia, September 10-13, 2012. Proceedings, Vol.378, pp.338-343
ISBN: 9783642334412
EISBN: 9783642334429
ISSN: 1868-4238
EISSN: 1868-422X
Conference: 8th International Conference on Open Source Systems (OSS2012) (Hammamet, 10/09/2012 - 13/09/2012)
Series / Volume: IFIP Advances in Information and Communication Technology
378
Publisher: Springer
Berlin, Heidelberg
Identifiers: 978-3-642-33441-2
(UNIBZ)19976
991006493697301241
Scopus ID: 2-s2.0-84870328562
Academic Unit: Faculty of Computer Science
Language: English
Resource Type: Conference proceeding
Author Names String: Del Bianco V, Lavazza L, Lenarduzzi V, Morasca S, Taibi D, Tosi D

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