Abstract
Analysing spending behaviour at micro-level is an important issue in order to understand how the
consumer is choosing among different possibilities. In this paper, the Copula-based Logit model, a
novel nonlinear approach, is presented in order to analyze the propensity to spend on different tourist
expenditure categories simultaneously. A real case in tourism is exploited to assess the relevance of
the proposed approach; managerial and marketing implications are derived from results
Analysing spending behaviour at micro-level is an important issue in order to understand how the consumer is choosing among different possibilities. In this paper, the Copula-based Logit model, a novel nonlinear approach, is presented in order to analyze the propensity to spend on different tourist expenditure categories simultaneously. A real case in tourism is exploited to assess the relevance of the proposed approach; managerial and marketing implications are derived from results.