Abstract
SUSTOURISMO is a project INTERREG VB transnational 2014 funded by the European Union’s ‘Adriatic2020’Ionian Program, involving 10 partners (Research Agencies, Universities, Municipalities, and Regions) from 7 AdriaticCentre for Research and T Ionian countries coordinated by the technology Hellas that join their forces to examine and evaluate the efficiency of innovative combined tourism mobility services. It aims at improving the environment and highlighting the natural and cultural heritage elements within the Adriatic region through the reduction of environmental pollutants caused by the increasing use of private vehicles by tourists travelling around the Adriatic countries, the reduction of pollutants to be achieved through an increase of the modal share of active transportation (walking, cycling), Public Transport and lower concepts (car sharing, carpooling, electro In this context, attractive mobility).carbon touristic mobility packages were developed to meet the tourists’ mobility needs and the SUSTOURISMO application for mobile phones was designed, developed and tested in nine pilot areas among the participating countries (Albania, Greece, Italy, Croatia, Montenegro, Serbia, and Slovenia). 2