Brand Resonance Through Employees’ Intrinsic Touch Point Engagement

Conference presentation

21. International Marketing Trends Conference (Rome, 20/01/2022 - 21/01/2022)

2022

Handle:

https://hdl.handle.net/10863/20104

Details

Title: Brand Resonance Through Employees’ Intrinsic Touch Point Engagement
Creators: Josef Johann Bernhart
G Botschen
A Hermann
Kurt Promberger
Conference: 21. International Marketing Trends Conference (Rome, 20/01/2022 - 21/01/2022)
Identifiers: (EURAC)24210890
991006258997801241
Academic Unit: Institute for Public Management
Language: English
Resource Type: Conference presentation
Description coverage: international
Description audience: Scientific
Local Fields: Scientific
Author Names String: Bernhart J, Botschen G, Hermann A, Promberger K

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