Abstract
Starting from the idea of an alternative way of reading and interpreting
the urban space and its evolution through the Farias’ concept of Graphic memory,
the research project proposes the concept of typescape as a way of investigating
a complex territory from a social, urban, and linguistic point of view. It is an
interpretative key that allows to read the genius loci, or rather a complex and stratified
urban identity, from one side, but also the gentrification processes induced
by transformations that have partially modified, overwritten or progressively cancelled
the richness of the original identity. The paper presents and discusses the
design and prototype of Bozen-Bolzano AR situated mobile app that adopts phygital
storytelling to explore the cultural and intangible heritage of the city according
to themethodology already developed and test in different cities such as São Paulo,
London, and Venice.