Abstract
Since the emergence of architecture-focused museums in the late 1970s, showcasing architecture has become a well-established practice by the end of the last century. This trend prompts an exploration into whether, in the current advanced context, we can reassess architectural work under new conditions of production and public presentation. The presentation formats for architecture are diverse, and exhibitions continually undergo transformations. In light of this, the pursuit of innovative approaches in architectural exhibition production focuses on instances where the exhibited architecture is profoundly influenced by the performative nature of the show itself since an architectural exhibition not only conveys meanings but also has the potential to directly impact the behaviour of its audience. The ephemeral nature of exhibitions is a key strength, harbouring significant transformative potential. Indeed, an architecture exhibition serves as a privileged arena for experimentation, as illustrated here through various recent examples of architectural or architecture-related shows.