The role of uncertainty and trust in the marketing of new technologies

Book chapter

Peer reviewed

D Roessl, M Fink and Sascha Kraus

Trust and New Technologies: Marketing and Management on the Internet and Mobile Media, pp.282-295

Edward Elgar Publishing Ltd.

2008

Handle:

https://hdl.handle.net/10863/40401

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Title: The role of uncertainty and trust in the marketing of new technologies
Creators: D Roessl
M Fink
Sascha Kraus
Publication Details: Trust and New Technologies: Marketing and Management on the Internet and Mobile Media, pp.282-295
ISBN: 9781847205681
Publisher: Edward Elgar Publishing Ltd.
Format: Print
Number of pages: 14
Identifiers: 9781847205681
(UNIBZ)37209503
991006737296201241
Scopus ID: 2-s2.0-84881810367
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Book chapter
Author Names String: Roessl D, Fink M, Kraus S
Additional Description: description: Record is part of a bulk validation set

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