Abstract
This study investigates the fertile intertwining of pedagogy and the arts by reporting the experience of the 00A cultural association. This group of Italian artists aims to refigure our visual imaginary by re-dignifying photography as an artistic medium, an antidote to the nowadays visual saturation. Photography captures an instant in a frame, while the 00A opens its diaphragm of reality-understanding to the community with art exhibitions and outreaching activities on photography culture so as to foster visual literacy.