Abstract
Metrics can be used by firms to make more objective decisions based on data. Software startups in particular are characterized by the uncertain or even chaotic nature of the contexts in which they operate. Using data in the form of metrics can help software startups to make the right decisions amid uncertainty and limited resources. However, whereas conventional business metrics and software metrics have been studied in the past, metrics in the specific context of software startups have not been studied. In this chapter, we present the results of a multivocal literature review to offer you 118 metrics practitioner experts think software startups should measure. These metrics can give you ideas for what your startup should measure.