Abstract
The paper explores the evolution of interaction design and digital communication – with a focus on the phygital space and the enhancement of people experience – both from the theoretical as well as a design point of view, based on a phenomenological and critical mapping of recent and paradigmatic case studies. In doing that, it introduces, presents, and discuss the possible role played by the phygital space as a narrative device exploring possible combinatons – space, narrationa and technologies – of space-based, multimodal storytelling mediated by blended experiences and devices.