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Personalisation and trust: a reciprocal relationship?
Book chapter   Open access  Peer reviewed

Personalisation and trust: a reciprocal relationship?

Pamela Brriggs, Brad Simpson and Antonella De Angeli
Designing personalised user experiences in e-commerce, pp.39-55
Kluwer Academic Publisher
2004
Handle:
https://hdl.handle.net/10863/35164
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