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Local Environmental Preferences and Green Startups
 

Local Environmental Preferences and Green Startups

Mascia Bedendo L Siming
The Palgrave Handbook of Sustainable Finance, pp.149-167
Palgrave Studies in Emerging Risk Management and Sustainable Finance, Palgrave Macmillan
23/01/2026
:
https://hdl.handle.net/10863/50476
Many companies throughout the world are undertaking initiatives to reduce their ecological footprint, often in response to pressurefrom regulators, investors, creditors, and customers. In this chapter, we present the results of a study on the role that generalenvironmental preferences and awareness play in driving corporate climate responses. Specifically, we explore whether localenvironmental preferences of the population are significant determinants of the localization of green startups. The preferences ofthe local community may affect green entrepreneurship, to the extent that stakeholders such as local governors, employees,investors, and customers are members of said community. We conduct our study on Italian startups, making use of survey data fromthe Italian National Institute of Statistics to measure local climate awareness at the regional level and the Italianregistry of innovative startups.

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https://link.springer.com/book/9783031987359
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