Abstract
Since the last two decades more and more museums and other cultural institutions are exploring the possibility of deploying their curatorial expertise through new virtual assemblages that can be experienced everywhere and by anyone. The simplest interface consists in downloadable applications or portions of websites, where high-resolution images of works from the collection are accessible, accompanied by information and metadata, quite often an audio piece that describes the image. But several experiences indicate instead novel and more advanced approaches to involve the audience. Recently leading museums moved clearly towards becoming a platform where ideas and audience engage in multiple ways: physical and digital, before during and after visiting, one way or together. With this paper I intend to look at how the practice of museum experience is changing, increasingly conveyed by images, comparing different experiences that through images open their archives to visitors.