Abstract
Qualitative research is increasing in relevance for management in general and family business research in particular. Family businesses present an especially rich and interesting context to study processes and mechanisms in a qualitative manner. Yet qualitative research comes with many challenges and risks for which no practical guide is at hand. The purpose of this chapter is hence to provide some thoughts and guidelines to avoid common traps and mistakes of qualitative research. To do so, the authors build on their experience as authors, editors and reviewers as well as interviews with renowned qualitative scholars from the management field.