Abstract
Software startups are central nowadays and considered primary drivers of economy and innovation. Lean and agile approaches are suggested for software startups to continuously build and validate the product. Thereby, they need to balance between the speed to deliver product and the quality of the product. It further urges startups to continuously monitor the versatile information, adjust their directions, and keep the bird's-eye view. However, the preliminary literature review highlights that software startups, especially at the early stages, are not even aware of the need for information monitoring. This research project aims to identify how software startups decide what information needs to be monitored. The research plan proposes to utilize multiple case-study and surveys as data collection methods while grounded theory and factor analysis as data analysis procedures. Overall, both qualitative and quantitative research methods are expected to be implemented. The prospective research results encompass a framework to decide what information needs to be continuously monitored.