Abstract
If one views creative projects and achievements in the fields of design, architecture, and art not only as contributions to exceptional, singularly outstanding cultural and social situations, but also to entirely everyday ones, then Roland Barthes’s Mythologies appears almost as required reading for all those who work in these fields or who are interested in the works, results, and processes that emerge from them. Concurrently it is illuminating for our own time and the way we engage with it to consider which phenomena Roland Barthes might have chosen for his reflections today - a thought experiment that seeks both to preserve the atmospheric qualities of Barthes’s texts and to carry forward their points of departure in critique of contemporary phenomena regarding media, society, everyday life.