Abstract
This paper examines the transformative role of artificial intelligence (AI) in reshaping visual culture and its implications for contemporary society. The increasing prevalence of machine learning models in generating visual content compels a re-evaluation of long-standing assumptions about the relationship between reality and representation. AI-generated images challenge traditional notions of human creativity and perception, further entrenching the dominance of visual media in shaping public consciousness. The study critiques the pervasive reliance on vision as the primary means of knowledge, highlighting how these technologies deepen alienation by blurring the boundaries between reality and artificial constructs. Through this lens, the paper explores how AI accelerates the commodification of images, reinforcing existing power structures, while also questioning the human role in the creation and interpretation of visual media. Ultimately, this work argues for a reconsideration of the societal impact of AI in visual culture, as it reconfigures the dynamics of observation and meaning.