Strategic marketing

Book

Peer reviewed

Strategic marketing

TA Mooradian, Kurt Matzler and LJ Ring

Pearson

2012

Handle:

https://hdl.handle.net/10863/18013

Related links

Details

Title: Strategic marketing
Creators: TA Mooradian
Kurt Matzler
LJ Ring
Publisher: Pearson
Boston, Mass.
Format: Print
Number of pages: 384
Identifiers: 9780137136971
(UNIBZ)21011
991006060872101241
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Book
Author Names String: Mooradian TA, Matzler K, Ring LJ

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