Strategic Marketing

Book

Peer reviewed

T Mooradian, Kurt Matzler and L Ring

Pearson Higher Ed, Pearson new international edition

2014

Handle:

https://hdl.handle.net/10863/38793

Details

Title: Strategic Marketing
Creators: T Mooradian
Kurt Matzler
L Ring
Publisher: Pearson Higher Ed
Edition: Pearson new international edition
Number of pages: 428
Identifiers: 9781292020563
(UNIBZ)21042
991006714797001241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Book
Author Names String: Mooradian T, Matzler K, Ring L
Additional Description: description: Record is part of a bulk validation set

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