Abstract
The joint existence of the Coca Cola Company, PepsiCo, Ben and Jerry's and friends is not compatible with public health. We know that, policy makers know that, and many of the people who routinely consume these companies' products know that. We also know that large shares of the population are increasingly engaged in unhealthy lifestyles, with e-scooters and the likes now being passed off as innovation. Yet we do nothing to interfere, as is our right. However, a similar scenario has played out with global warming, and indeed with global pollution, with devastating consequences.