Abstract
In the digital era, local communication faces both challenges and opportunities. Declining advertising revenue for local newspapers and the risk of information gaps pose significant issues. The project "Local Journalism & Municipal Communication under Digital Transformation," led by the University of Applied Sciences of the Grisons, examines local journalism and municipal communication across Switzerland, Austria, Germany, France, and Italy. It assesses their performance based on information mandate, independence, political relevance, criticism, and control. Through literature reviews, consultations, and interviews, the project highlights innovative practices in both Italian local media and municipalities.
Innovative practices in local media include citizen journalism, slow journalism, the use of AI tools and hyperlocal reporting. Innovations in local municipal communication include developing comprehensive communication plans, leveraging digital tools for efficient information dissemination, and implementing structured communication methods to reach a broader audience. These innovative strategies are crucial for engaging audiences and ensuring the sustainability of local journalism and municipal communication. The findings provide a basis for shaping conditions that support sustainable local communication ecosystems.