Translating organizational brand meanings into resonating touch-point experiences

Abstract

3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2017) (London, 07/09/2017 - 08/09/2017)

2017

Handle:

https://hdl.handle.net/10863/8905

Details

Title: Translating organizational brand meanings into resonating touch-point experiences
Creators: Josef Johann Bernhart
G Botschen
O Koll
Kurt Promberger
Conference: 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2017) (London, 07/09/2017 - 08/09/2017)
Identifiers: (EURAC)10523045
991005772501301241
Academic Unit: Institute for Public Management
Institute for Public Management
Language: English
Resource Type: Abstract
Local Fields: Scientific
Author Names String: Bernhart J, Botschen G, Koll O, Promberger K

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