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The effect of price bundling on tourists' extra expenditure: a mental budget approach
Abstract   Peer reviewed

The effect of price bundling on tourists' extra expenditure: a mental budget approach

Claudia Cozzio, Oksana Tokarchuk and Oswin Maurer
Il Marketing per una società migliore: XVII^ SIM Conference, Castellanza, 29-30 ottobre 2020, Proceedings
XVII SIM Conference (Castellanza, 28/10/2020 - 30/10/2020)
2020
Handle:
https://hdl.handle.net/10863/34110

Abstract

Tourism, Marketing and Regional Development Tourists' expenditure Mental budget
The paper investigates the effect of the expansion of a bundled holiday package on tourists´ extra expenditure. Tourists engaging in packaged holidays set a mental budget to avoid overspending. Quasi-experiment results show that tourists are setting the same mental budget for extra expenditure independently of any inclusions in the bundle.
url
https://www.simktg.it/portfolio-item/2020-il-marketing-per-una-societa-migliore/View

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