Special Session SIM-AMS: How Does Price Bundling Affect Tourists’ Extra Spending? An Abstract

Claudia Cozzio; O Tokarchuk; Oswin Maurer

doi:10.1007/978-3-030-89883-0_169

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Special Session SIM-AMS: How Does Price Bundling Affect Tourists’ Extra Spending? An Abstract

Claudia Cozzio, O Tokarchuk and Oswin Maurer

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, pp.601-602

2020 Academy of Marketing Science (AMS) Annual Conference (Florida , 20/05/2020–22/05/2020)

2022

DOI: https://doi.org/10.1007/978-3-030-89883-0_169

Handle:

https://hdl.handle.net/10863/47606

Abstract

Price bundling

Transaction decoupling

Mental budgeting

Tourists’ spending

This is a preliminary study that investigates the effect of the expansion of a bundled holiday package on tourists’ extra spending. From a theoretical perspective, much research has been conducted on how bundled pricing affects the perceived value of the products or services included in the bundle (Arora 2011; Shaddy and Fishbach 2016). However, the impact of price bundling on tourists’ extra spending at the destination, which includes complimentary items that are not part of the bundle, has not been explored previously.

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Details

Title: Special Session SIM-AMS: How Does Price Bundling Affect Tourists’ Extra Spending? An Abstract
Creators: Claudia Cozzio - Free University of Bozen-Bolzano
O Tokarchuk - Free University of Bozen-Bolzano
Oswin Maurer - Free University of Bozen-Bolzano
Publication Details: From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, pp.601-602
Editor(s): Pantoja F, Wu S
ISBN: 978-3-030-89882-3
EISBN: 978-3-030-89883-0
Conference: 2020 Academy of Marketing Science (AMS) Annual Conference (Florida , 20/05/2020–22/05/2020)
Publisher: Springer
Cham
Number of pages: 2
Identifiers: 9783030898823
(UNIBZ)89657668
991007062997101241
Scopus ID: 2-s2.0-85127978026
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Abstract
Author Names String: Cozzio C, Tokarchuk O, Maurer O
Additional Description: Editors/Supervisors: Pantoja F, Wu S

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