Measuring Reputation Indicators for Wine Regions and Brands over time

Abstract

Peer reviewed

31. Congresso mondiale della vigna e del vino [anche] 6a Assemblea Generale dell’O.I.V., 15-20 Guigno 2008, Verona, Italia, pp.364-364

31 Congresso Mondiale della Vigna e del Vino, 6a assemblea generale dell'OIV (Verona, 15/06/2008 - 20/06/2008)

2008

Handle:

https://hdl.handle.net/10863/33749

Abstract

Tourism, Marketing and Regional Development

Wine markets

Wine brands

Reputation

Title: Measuring Reputation Indicators for Wine Regions and Brands over time
Creators: Günter Schamel
Publication Details: 31. Congresso mondiale della vigna e del vino [anche] 6a Assemblea Generale dell’O.I.V., 15-20 Guigno 2008, Verona, Italia, pp.364-364
Conference: 31 Congresso Mondiale della Vigna e del Vino, 6a assemblea generale dell'OIV (Verona, 15/06/2008 - 20/06/2008)
Publisher: Ministero delle Politiche Agricole Alimentari e Forestali
Roma
Format: Print
Number of pages: 1
Identifiers: (UNIBZ)978760
991006527798101241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
German
Italian
Resource Type: Abstract
Author Names String: Schamel G
Additional Description: MIURSSDCODE: AGR/01
MIURSSD: Economia ed estimo rurale
ERCCODE: SH1_8;SH1_3
ERC: Consumer choice, behavioural economics, marketing;Microeconomics, institutional economics
unibz-area: Tourism, Marketing and Regional Development

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