How do External Audiences Perceive your Brand? : The Role of Family vs Nonfamily CEOs and Firm Generation

Abstract

Peer reviewed

IFERA 2022 Proceedings, pp.203-203

IFERA 2022 (Santander, 22/06/2022 - 24/06/2022)

2022

Handle:

https://hdl.handle.net/10863/33066

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https://ifera.org/wp-content/uploads/2022/07/IFERA-2022-Conference-Proceedings.pdfView

Title: How do External Audiences Perceive your Brand? : The Role of Family vs Nonfamily CEOs and Firm Generation
Creators: Carlotta Benedetti
Paola Rovelli
Publication Details: IFERA 2022 Proceedings, pp.203-203
Editor(s): López-Fernández MC, Arzubiaga U, Casillas JC
ISBN: 9791221014204
Conference: IFERA 2022 (Santander, 22/06/2022 - 24/06/2022)
Publisher: IFERA
Number of pages: 1
Identifiers: 9791221014204
(UNIBZ)65493167
991006547995701241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Abstract
Author Names String: Benedetti C, Rovelli P
Additional Description: Editors/Supervisors: López-Fernández MC, Arzubiaga U, Casillas JC

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