Family Firms’ Brand Importance and the Contingency Role of Identity

Abstract

Peer reviewed

Academy of Management Annual Meeting Proceedings, Vol.2021(1)

2021

Academy of Management Annual Meeting (Online, 30/07/2021 - 03/08/2021)

2021

Handle:

https://hdl.handle.net/10863/33215

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url

https://journals.aom.org/doi/10.5465/AMBPP.2021.13332abstractView

Title: Family Firms’ Brand Importance and the Contingency Role of Identity
Creators: Carlotta Benedetti - Free U. of Bozen, Bozen
Paola Rovelli - Free University of Bozen-Bolzano
A Fronzetti Colladon
Publication Details: Academy of Management Annual Meeting Proceedings, Vol.2021(1)
Conference: Academy of Management Annual Meeting (Online, 30/07/2021 - 03/08/2021)
Series / Volume: 2021
Publisher: Academy of Management
Format: Online
Number of pages: 1
Identifiers: (UNIBZ)42222713
991006548497501241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Abstract
Author Names String: Benedetti C, Rovelli P, Fronzetti Colladon A

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