Family Firms Brand Importance: The Role of Family Identification with the Firm

Abstract

Peer reviewed

Electronic Conference Proceedings of Sinergie: Sima Management Conference, Vol.I, pp.293-296

I

Sinergie-SIMA 2021 Conference (Palermo (online), 10/06/2021 - 11/06/2021)

2021

Handle:

https://hdl.handle.net/10863/32993

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https://www.sijm.it/sinergie-sima-2021-conference-proceedings/View

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https://www.sijm.it/wp-content/uploads/2021/11/EA-CONFERENCE-SINERGIE-SIMA-2021-PARTE-I.pdfView

Title: Family Firms Brand Importance: The Role of Family Identification with the Firm
Creators: Paola Rovelli
Carlotta Benedetti
A Fronzetti Colladon
Alfredo Vittorio De Massis
Publication Details: Electronic Conference Proceedings of Sinergie: Sima Management Conference, Vol.I, pp.293-296
Editor(s): Castaldo S, Mocciaro Li Destri A, Penco L, Ugolin M
ISBN: 9788894393798
Conference: Sinergie-SIMA 2021 Conference (Palermo (online), 10/06/2021 - 11/06/2021)
Series / Volume: I
Publisher: Fondazione Cueim
Format: Online
Number of pages: 4
Identifiers: 9788894393798
(UNIBZ)66656872
991006526096901241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Abstract
Author Names String: Rovelli P, Benedetti C, Fronzetti Colladon A, De Massis A
Additional Description: Editors/Supervisors: Castaldo S, Mocciaro Li Destri A, Penco L, Ugolin M

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