Abstract
Re-directing human progress cannot be done by means of superior ethics and good will alone. Instead, effective forms of management and governance are required. Realizing sustainable development in practice takes place under conditions of targeting-conflicts about priorities, utilization competences about resources as well as divergent interests and contrasting visions of how “our common future” should look like. Facing “great challenges” of humankind therefore means tailoring well-designed interventions in the ongoing dynamics of existing patterns: in communicative culture as well as in material culture, in the organizational sphere as well as in the technological sphere.