Abstract
This study explores the current settings of workation projects in South Tyrol, where people find a place to work and vacation. Started as a regenerative phenomenon for workers who stayed at a holiday destination to conduct their activity remotely, workation is now becoming an organized form of hybrid tourism with places where knowledge, creativity and innovation can be exchanged between visitors and locals. Three major hotspots for workation presents possible determinants and practices to stimulate the shift from renting a work-station to being involved in the creative factory of a place.