Brand Importance in Family Firms: The Role of Family Identification with the Firm

Abstract

Peer reviewed

IFERA 2021 Conference Proceedings, pp.49-49

IFERA 2021 (Virtual edition, 14/06/2021 - 25/06/2021)

2021

Handle:

https://hdl.handle.net/10863/34399

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https://ifera.org/wp-content/uploads/2021/07/IFERA-2021-Conference-Proceedings.pdfView

Title: Brand Importance in Family Firms: The Role of Family Identification with the Firm
Creators: Carlotta Benedetti
Paola Rovelli
A Fronzetti Colladon
Alfredo De Massis
Publication Details: IFERA 2021 Conference Proceedings, pp.49-49
Editor(s): López-Fernández MC, Arzubiaga U, Casillas JC
ISBN: 9791220089487
Conference: IFERA 2021 (Virtual edition, 14/06/2021 - 25/06/2021)
Publisher: IFERA
Format: Online
Number of pages: 1
Identifiers: 9791220089487
(UNIBZ)40714629
991006571898101241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Abstract
Author Names String: Benedetti C, Rovelli P, Fronzetti Colladon A, De Massis A
Additional Description: Editors/Supervisors: López-Fernández MC, Arzubiaga U, Casillas JC

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