Browsing by Subject "Strategy"
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Between food delicacies and food taboos: A structural equation model to assess Western students' acceptance of Amazonian insect food (2019)Interest in commercializing insect-based foods is growing steadily. Nevertheless, most Western consumers still consider insects a food taboo. In this study, we investigated how persuasion strategies based on technology and ...
(2019)International joint ventures (IJVs) are an important type of international strategic alliance (ISA) that have been studied by scholars for decades, resulting in a plethora of empirical studies, publications, and reviews, ...